Moz audit whiteboard friday. Trendrr (paid) – Sentiment analysis & influencer identification, location & demographic filters. Moz audit whiteboard friday

 
 Trendrr (paid) – Sentiment analysis & influencer identification, location & demographic filtersMoz audit whiteboard friday  This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved

Rand discusses SEO interview questions for hiring managers and interviewees to consider. Page freshness. TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Today I'll be talking to you about the next search intent. The analysis & recommendations phase. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Whiteboard Friday | Search Engines. "Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. With Moz Pro, you can conduct site audits to identify technical SEO issues and crawl issues, as well as recommend ways to improve and fix any issues. This week we're going to chat about hyperlocal keyword research. Welcome to another edition of Whiteboard Friday. We obviously have a global crisis. I think a lot of the way we think about using ChatGPT is only a content creator but I think that's a more limiting belief. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We've included some of our favorite episodes here, and find the. Refresh the page and see if any important content disappeared. Copied! With Moz Pro, you have the tools you need to get SEO right — all in one place. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Today we are going over the rules of link building. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. On-Demand Webinars. 11 hours ago · In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search. Moz was the first & remains the most trusted SEO company. Welcome to another edition of Whiteboard Friday. But for marketers, TikTok's greatest asset lies in its algorithm. The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. This audit process aims to uncover instances where SEO-critical page content like headings, body copy, internal links, and other elements are rendered by JavaScript. Hope you all had a wonderful happy New Year and a great holiday season, whatever you might celebrate. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Thank you so much for checking out this Whiteboard Friday. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO now Learn SEO. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Miriam Ellis provides a downloadable spreadsheet to analyze the strengths and weaknesses of multiple. In today's Whiteboard Friday, Rand explains what's going on. V. You don’t have to use any of the other pieces of software in the Google Cloud Platform, although we’ll use Google Cloud Storage (GCS) later on in this tutorial. How to Create a Brand SEO Strategy — Whiteboard Friday. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. Next, enter your site's URL, and start the crawl. Howdy, folks. Moz on LinkedIn: #whiteboardfriday SEO forecasting can help you demonstrate the value of your SEO activity to decision-makers and get buy-in for your projects. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. If you're looking to hire an SEO or are interviewing for an SEO role. We did a Whiteboard Friday on related topics, so you can check that out. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Their Whiteboard Friday series offers premium. The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. Good personalized outreach is impossible to scale effectively, and it's. To be. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. STAT SERP tracking and analytics for enterprise SEO experts. It might be from technical auditing of the site, whatever it might be. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. There's a short answer with a big asterisk, and in today's. Paid Search Ad Copy Auditing. This is our Moz-shaped superpower. Click OK. Moz offers a set of SEO tools, such as Moz Pro, for site audits and keyword research. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines. Optimize for page speed. 1. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. Dive into the latest trends shaping the search landscape. So there are four different things that I think you should be looking at when you're trying to better understand your content engagement. The first two were primarily for work but the latter was mostly for relaxation. Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday. com 🔥 In 2023, AI was a hot topic in the SEO industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Happy Friday, Moz fans, and welcome to another Whiteboard Friday. Your on-site SEO is "best of breed. Technical SEO. Prioritizing Technical SEO Fixes. Click on the whiteboard image above to open a high-resolution version in a new tab!. And I'm here today with a very special edition of Whiteboard Friday. Here is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. First you’ll need a Google account. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. And we'll see you again next week for another edition of Whiteboard Friday. A frequently asked question in the SEO. Your All-In-One Suite of SEO Tools. I recommend always doing keyword research before drafting your content plan and only creating content based on keywords with at least a search volume of 10 per month. The average Whiteboard Friday post gets between 15-20,000 unique views. One of those features is Audiences, which many people may only be using for their ads. So let's start here. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2. Discuss main objectives the sales team has when making a sale and how they qualify a lead. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. Join Us! By: Angela Petteys. Here are some steps to help you get started: Understand that SEO is an evolving landscape 🔄 Conduct a comprehensive SEO audit 📊 Establish a solid SEO foundation 💪 + 5 more in this blog. A Moz Whiteboard Friday, for example, is a very indirect example. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Howdy, Moz fans. The first thing is that people keep tabs open. Open the page in the most recent version of Chrome and go to Chrome Developers Tools. Visual Search Optimization — Whiteboard Friday. This week we're going to chat about how you can use your competitors' top pages, data from a number of reports, from a bunch of different tools about which pages are the most important, or highest ranked, or most linked to URLs on your competitors' websites, in order to boost. In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. . Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Editor's note: Beginning at 1:49, when Claire mentions "referral. D. txt file, like many ecommerce sites, you should review it line-by-line with your developer to make sure it’s correct. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The user experience of the writing and content matters more than ever, and that is due to. Related topics is a great thing to do. Content audit resources & further reading. Hope you all had a wonderful happy New Year and a great holiday season, whatever you might celebrate. So some of you probably have seen April 11th, Google made this big move. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. This week we're going to chat about the public statements that Googlers make and how we, as marketers, as SEOs, should be interpreting and understanding those. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With fierce competition to attain rankings, links, and authority,. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. This week we're chatting about why link building sometimes fails. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and how to approach a dataset, how to kind of come to it with a question so that they could efficiently get an answer. The Beginner's Guide to Content Marketing : If you’re brand new to. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Happy New Year. These are the products, features, and/or services that you’ll build your search intent funnel around. Moz is a venture-backed company, so I could potentially get on that list. So, again, return to looking at those metrics. Whatever it is that you can drive people to use your product and really build trust in your product, you want to take advantage of that. For instance, if you rank for 100,000 keywords and your competitors are ranking for 175,000 keywords, you know where you stand and have a goal to work toward when it. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. This week we're going. Competitor identification and competitor research is absolutely key to a good SEO strategy. This week we're chatting about cleaning out the cruft from your website. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. Firstly, 12 months traffic data. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keep it succinct. Howdy Moz fans and welcome to another edition of Whiteboard Friday. 🌦️📈 But many SEOs. 99% of the time work really well together. Moz was the first & remains the most trusted SEO company. SEOs and developers need to work better together. Identify which domains are ranking. It's not going to apply to you or to everyone. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. This comprehensive guide shows you how. More referrer data. What I'm going to show you today is not going to be perfect. Case Studies Explore how Moz drives ROI with a proven track record of success. 3. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Then drag "Page" on the GA Data onto "Address" on the Screaming Frog Data like this. Harnessing the Power of Feedback — Whiteboard Friday. Links & Navigation. [Free Template Included] — Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. This week, I think since January's the time when a lot of us revisit our core web marketing and a lot of the times what we're doing on our. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. So if I'm looking for the best SEO in Seattle, I have only to Google "best SEO Seattle. 1. Case Studies Explore how Moz drives ROI with a proven track record of. In this case, it’s often better to simply drop the page with a 404 or 410, and let those links drop from the index. Surrounding text content. Explore all the free SEO tools Moz has to offer. The data already shows that SEOs see these technologies as having the power to significantly disrupt the industry and are already incorporating tools like ChatGPT into their day-to-day processes. Show snapshots of keyword tools like Moz's Keyword Explorer to show patterns. Skip to content Products. Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. It’s so much more important to have the ability to really influence change and action. Moz was the first & remains the most trusted SEO company. AI — Whiteboard Friday. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. You fail spectacularly, and your test result data looks a little bit like this. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're checking your backlink profile for SEO risk. This is not a real thing that we know Google definitely has. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. But you're going to have to tweak this. Keyword Explorer Find traffic-driving keywords with our 1. Discuss strategic partnerships the company has and creative ways to leverage them. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz was the first & remains the most trusted SEO company. At the end of your audit, don't write a document that says what's wrong with the website. Paid Search Ad Copy Auditing. Without a robust technical SEO strategy even the best content won't be found for bots or humans. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. There's a new ranking factor in town: Core Web Vitals. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. 2. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution, and how you can make the most of it. I also announce the SEOmoz Premium SEO Training S. Keyword Explorer Find traffic-driving keywords with our 1. The new version, Google made a bunch of changes in the last 6 or 7. This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Moz was the first & remains the most trusted SEO company. SE Ranking comprises of a complete set of SEO tools for in-depth site audit, keyword research, keyword rank tracking,. Diversify your content strategy by creating the right content for your audience at the right time. In this Moz Blog post Dr Pete walks you though how to use the Moz tools to surface targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. He wanted to know, since he's working on a content strategy,. Google’s “People Also Ask”. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that. Welcome to another edition of Whiteboard Friday. Click on it to open a high resolution image in a new tab! Video transcription. Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Branding | Whiteboard Friday. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to. In the wake of everything that's happened recently with COVID-19,. It's very serious. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Case Studies Explore how Moz drives ROI with a proven track record of success. By cruft what I mean is low quality, thin quality, duplicate content types of pages that can cause issues even if they don't seem to be causing a problem today. Link Building | Whiteboard Friday. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. I'm going to do a search for artificial. And our Whiteboard Friday hosts weren’t shy about answering the questions on all our minds. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which. Once you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Download Moz's new Technical SEO Site Audit Checklist. Welcome to this week's edition of Whiteboard Friday. I'm doing the same thing. Click on it to open a high resolution image in a new tab! Video transcription. Google vs. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. This week we're going to chat about organic quality score. We've included some of our favorite episodes here, and find. 4. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. Today we are going over the rules of link building. g. Architecture and internal linking. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: The Fundamentals of Crawling for SEO – Whiteboard Friday. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. So what I’ve done here is I’ve taken our classic SEO pyramid, sort of you’ve got to start with a strong base and work your way up. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. Whiteboard Friday. Choose competitors that tend to target the same audience (s). "Google measures these kinds of things. Audit your queries. Blue Ocean SEO Strategy. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we. Head of marketing. GPT, of course, stands for generative pre-trained transformers. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. They do have bounce rate. This is the first Whiteboard Friday of 2012, and today we're talking about anchor text, which could seem like a basic topic. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. This is a question from Michael Cassatt. Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Click on the whiteboard image above to open a high resolution version in a new tab! Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Download now. Today we're going to be talking about app search. Likewise, this is your chance to develop trust with this new awareness audience. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. Then explain why these actions need to be taken and why. e. Learn all about how SEOs and content writers. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Moz was the first & remains the most trusted SEO company. In this week's Whiteboard Friday, Rand shares his favorite way to get links and social shares, while simultaneously seeding future plans to get links automatically built for you. The. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. Engagement rate is not reverse UA bounce rate. Hey All. completely honest, there are other things at the top of the conversion. Second point, second thing we can do to evolve our link building is to move beyond big, shiny, interactive link building campaigns. II. Moz was the first & remains the most trusted SEO company. As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. Click on the whiteboard image above to open a high resolution version in a new tab!A great example is sessions. See full list on moz. My name is Will Critchlow. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. The same concept works at the individual URL level. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process. Video Transcription Howdy SEOmoz fans. I’m the co-founder of Moz, and today I’m going to be talking to all of you and to Whiteboard Friday fans everywhere about how to kick-start an SEO audit for your startup. This is also a better strategy for websites. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So you calculate the height of all of these different elements that you own, and you can turn that, and you could do area as well, but height for a more basic version, and you could turn that into this, the percentage of owned SERP measured by pixels. Hi, Moz fans. 1. 4. 0: If you're looking for basic technical SEO considerations, this 4 page. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Step 5: Writing up the report. I was on an extended trip through the USA late last year, with stops in New York, Las Vegas, and Seattle. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting,. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in Joomla. Explore all the free SEO tools Moz has to offer. Check the site speed for mobile devices. Techniques that once worked are now penalized. Howdy, Moz fans. We're a digital marketing agency specializing in paid media, SEO, and content marketing, and I'm really, really excited to be here today to. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. Click on it to open a high resolution image in a new tab! Video transcription. Someone's performed a search for air conditioners. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Read the blog post. The SEO Elevator Pitch - Best of Whiteboard Friday. Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. You have a hypothesis or something that is going to benefit your website. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and. They sent out a bunch of penalties to, well, a noticeably large number of. There's far more to SEO than an initial audit and fix for a site. Click on the whiteboard image above to open a. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. November 22, 2023. Our shiny new Rogerbot crawler is the new kid on the block, and it’s. Why Visual Assets > Infographics. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. Moz Local helps you manage and sync your citation and. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a meeting and you're just proposing an idea, I want you to keep this slightly weirdly named BORA acronym in mind. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You should also verify that each of your targeted keywords is being represented by a page on your site. Now people say, yes, you should link to topically relevant pages. Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. It’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. Whiteboard Friday | Marketing Industry Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. To do SEO you really only need 3 things to get started: a website, your brain, and data. Keyword Explorer Find traffic-driving keywords with our 1. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Step 2: Ask the relevant questions. But our marketing goals are. My name is Cyrus. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic.